Brianna Koch

A photo of Brianna smiling and standing in front of a beige and cream wall. She has brown slightly curled hair and is wearing a blue and white striped shirt.
Staff Product Designer
San Diego, CA
LinkedIn

projects

Case Study In Progress

AI Agents

Artera, 2025
How we designed internal tooling to create and deploy AI agents in a rapidly-evolving tech environment.
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Campaigns

Artera, 2023
How we increased user confidence and accuracy and defined a new pattern for detail pages.
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Recurring Campaigns

Artera, 2024
How we enabled users to automate population health outreach by leveraging and expanding on our existing campaigns functionality.
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Bank Transfers

AppFolio, 2020
How we reduced support cases, accounting errors, and time on task by adding a new transaction type.
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Bank Changes

AppFolio, 2021
How we reduced support cases by enabling customers to independently complete bank changes.

Speaking

Talk

Amplifying Creativity: A Remote-First Approach to Solution Ideation Workshops

Women In Tech Global Conference, 2024
Talk

Amplifying Creativity: A New Approach to Group Design Ideation Sessions

UXDX Community, 2024
Talk

Redesigning the Design Studio: New Format, Better Outcomes

UXPA Conference Austin, 2023
Podcast

Episode: "The Friends We Made Along the Way"

Surviving UX Podcast, 2023
Workshop

Exploring Digital Heuristics in Public Transporation

SDXD Meetup, 2023
Talk

How to Talk to Junior Designers

Enterprise UX Conference, 2018

Writing

AI-Assisted Creativity

Medium, 2025
Is AI taking away UX jobs or is it transforming them?

SDXD Newsletters

LinkedIn, 2024-Present
I write the monthly newsletters for San Diego Experience Design

Building Consensus When Making Subjective Design Decisions

Medium, 2024
A look at how our design team aligned on a new UI for our product’s navigation

A Designer’s Intuition

Medium, 2023
The science behind “gut feelings” and how bodily signals can aid your decision-making

Supporting UX Designers with Impostor Syndrome

Medium, 2021
What to say to someone with impostor syndrome and how to successfully support them during stressful periods of professional development

Accessibility and usability: designing a more usable interface for everyone

Medium, 2020
How to create a more accessible and usable experience one small decision at a time

About Me

as a Designer
Having designed B2B software for the past 10 years, I'm motivated by large, complex, and messy problems. I claim the title "UX Generalist" proudly. I love leading a team through the full cycle of research, ideation, validation, implementation, and iteration.

I'm particularly passionate about engaging my developer and product management teammates in the research and design process, helping them connect deeply with customer problems, and fostering environments where anyone can produce innovative solutions.

I've taken special interest in both learning and educating my teams about accessible web design practices and experimenting with creative ideation tactics.
as a person
I'm a serial hobbyist who's passionate about lifelong learning, creating for joy, and belonging to communities. I take weekly Spanish classes, I'm a member of my local community garden, I'm the president of San Diego Experience Design, and I'm occasionally a wedding florist.