projects
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Campaigns
Artera, 2023
How we increased user confidence and accuracy and defined a new pattern for detail pages.
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Recurring Campaigns
Artera, 2024
How we enabled users to automate population health outreach by leveraging and expanding on our existing campaigns functionality.
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Bank Transfers
AppFolio, 2020
How we reduced support cases, accounting errors, and time on task by adding a new transaction type.
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Bank Changes
AppFolio, 2021
How we reduced support cases by enabling customers to independently complete bank changes.
Speaking
Talk
Amplifying Creativity: A Remote-First Approach to Solution Ideation Workshops
Women In Tech Global Conference, 2024
Talk
Amplifying Creativity: A New Approach to Group Design Ideation Sessions
UXDX Community, 2024
Talk
Redesigning the Design Studio: New Format, Better Outcomes
UXPA Conference Austin, 2023
Podcast
Episode: "The Friends We Made Along the Way"
Surviving UX Podcast, 2023
Workshop
Exploring Digital Heuristics in Public Transporation
SDXD Meetup, 2023
Talk
How to Talk to Junior Designers
Enterprise UX Conference, 2018
Writing
SDXD Newsletters
LinkedIn, 2024-Present
I write the monthly newsletters for San Diego Experience Design
Building Consensus When Making Subjective Design Decisions
Medium, 2024
A look at how our design team aligned on a new UI for our product’s navigation
A Designer’s Intuition
Medium, 2023
The science behind “gut feelings” and how bodily signals can aid your decision-making
Supporting UX Designers with Impostor Syndrome
Medium, 2021
What to say to someone with impostor syndrome and how to successfully support them during stressful periods of professional development
Accessibility and usability: designing a more usable interface for everyone
Medium, 2020
How to create a more accessible and usable experience one small decision at a time
About Me
Designer
Having designed B2B software for the past 9 years, I'm motivated by large, complex, and messy problems. I claim the title "UX Generalist" proudly—I love leading a team through the full cycle of research, ideation, validation, implementation, and iteration.
I'm particularly passionate about engaging my developer and product management teammates in the research and design process, helping them connect deeply with customer problems, and fostering environments where anyone can produce innovative solutions.
I've taken special interest in both learning and educating my teams about accessible web design practices and experimenting with creative ideation tactics.
I'm particularly passionate about engaging my developer and product management teammates in the research and design process, helping them connect deeply with customer problems, and fostering environments where anyone can produce innovative solutions.
I've taken special interest in both learning and educating my teams about accessible web design practices and experimenting with creative ideation tactics.
Speaker
I love consuming psychology and neuroscience literature to make sense of the conditions that lead our brains to the most creative solutions. This became the basis for my 2023 UXPA talk.
creator + learner
As a person, I'm a serial hobbyist who's passionate about lifelong learning and creating for joy. I take weekly Spanish classes, try out different craft and art classes around my city, and regularly practice some of my favorites creative outlets at home (flower arranging, sewing and upcycling clothes, photo editing, and more). Every year I have a goal of reading more books than the year before, so in 2025 I'm aiming to read 38 books.